Are you thinking about getting a website for your business?
Then this guide to planning your website is for you.
Note: This is Part 2 of the article series where we provide important information about planning your website.
- For Part 1 of the article, go here: A Basic Guide To Website Planning – Part 1
Planning Your Website – A Basic Guide – Part 2
So far, we have covered the following areas of the website planning process:
- Step 1 – Define Your Goals
- Step 2 – Naming Your Web Site
- Step 3 – Manage Your Site’s Technology
- Step 4 – Define YourWebsite’s Target Audience
As you can see, in Part 1 we have established the foundations for planning a new website. If you have been following the process, you would have a clear idea of your site’s goals and objectives, established your website name, decided on the technology platform you will be using and defined your target audience.
At this point, you could feasibly start getting your site built. We recommend, however, that you go through the rest of the planning process presented in this article, as we will now discuss content planning and reviewing effective content publishing and management strategies. Doing all of the planning work before you start building your site will help you save time and money.
Step 5 – Keywords
web design, web development process, keyword research, web SEO categories, WordPress content management
Now that you have a good idea of who you will be targeting with your website, the next step is to identify the main keyword phrases that you will want online users and search engines to associate with your website. This will help search engines to connect your website with your target audience.
Ideally, you should try to find keyword phrases that have “low competition” and a reasonable monthly search volume. Depending on your needs, you may also want to focus on keywords within your niche that have some level of commercial viability.
There are many tools you can use to look for suitable keywords, including free keyword tools.
If you have an account with Google Adwords, for example, you can use the Google Keyword Planner.
The screenshot below shows that more people are searching every month for “overseas adventure travel” (over 18,000 searches per month) than “singles adventure travel“, which gets less than 1,000 searches a month …
Keyword Planner Tool – Google AdWords
According to this keyword research tool, however, the number of sites competing against one another in the search space for “singles adventure travel“, is higher than sites trying to rank for a keyword phrase like “overseas adventure travel“. This could be because one set of keywords relates to a more targeted audience (i.e. “singles” looking for adventure travel), while the other is more generalized, or because there is more money to be made selling adventure travel products to singles, etc..
Doing keyword research can also help you understand the profit value of certain keywords. Typically, savvy advertisers will invest more time and money promoting key phrases targeted towards “buyers”, rather than key phrases aimed more towards people who are just browsing or researching information online.
For example, users who search for the key phrase “color printers” are typically not as ready yet to purchase a color printer as people who search for a more targeted keyword phrase like “konica minolta bizhub C25 review”, so if you plan to sell or review color printers on your website, you would want to aim for longer, more descriptive and more targeted key phrases (called “long tail keywords”), hopefully with a high monthly search volume and low to medium competition.
It will help your site, therefore, to have some highly searched keywords in your content. However, don’t invest too much of your valuable time doing keyword research for every piece of content you plan to add to your site, especially when you are just starting out.
Make a simple start. Begin by making a list of the “top” 5 keywords you want your site to rank well for in the search engines, make sure that the keywords you pick have a decent search volume and then use these key phrases organically in your posts (i.e. aim to write for people, not search engines).
Once your site starts to attract visitors, you can then review actual data like keyword searches used by visitors to find your site from analytic tools and apply the information to refine your keyword research.
Tip #1: Avoid building your marketing campaigns on keyword phrases that show extremely low to no monthly searches, or that have no commercial value. There’s not much point ranking #1 in Google for keywords that no one is interested in searching. Also, if you type the key phrases into Google and nobody is advertising products or services for it (i.e. no Google advertisements show up), then that keyword most likely has no commercial interest or is unprofitable.
Keywords that have no competition for advertisers are generally unprofitable
Tip #2: Use keyword research tools to help you build keyword lists and generate content ideas. Below are some great free and paid keyword research tools you can check out:
Free Keyword Research Tools
Keyword Research Tool – Google Keyword Planner Tool
The Keyword Planner lets you explore keywords, keyword groups and keyword-based advertising ideas (e.g. pay-per-click advertising), review competitive keyword history, see how a list of keywords could perform in ad campaigns and even create a new keyword list by multiplying several existing lists of keywords together.
To learn more about this tool visit the site here: Keyword Planner
If you don’t have access to a Google AdWords account, use the FREE tool below to help you with your initial keyword research:
Ubersuggest keyword suggestion tool
UberSuggest is a free keyword suggestion tool that essentially lets you perform the same function as typing a topic into the Google search box and seeing what ideas or topics come up.
This useful tool saves you time going go through the alphabet from a-z to discover new keyword topics related to your subject:
Explore new content ideas with the Ubersuggest
To use this tool, visit this site: Ubersuggest Keyword Tool
Paid Keyword Research Tools
The keyword research tools below will help you not only discover many profitable key phrases and long-tail keywords to use when planning content or a pay-per-click advertising campaign, but also save time analyzing your competition’s keywords and formulating a content SEO strategy for your site:
Market Samurai is an inexpensive tool that provides not only keyword research, but also some great additional content research tools, with excellent training tutorials on performing SEO keyword research.
For more details about this software tool check out the website here: Market Samurai Keyword Tool
With SEMRush, you can enter the URLs of your competitors and it will then show you all the keywords that the site is ranking for, allowing you to easily find short-tail and long-tail keywords that you can target.
For more information visit this site: SEMRush Keyword Research Tool
Keyword Spy is an SEO tool that is also primarily used for researching keywords. You can use Keyword Spy to view competitor keywords and to research keywords for your own site.
For more information visit the site here: Keyword Spy Keyword Research Tool
Step 6 – Defining Website Categories
Define Site Categories
Now that you have done your keyword research, the next step is to decide on specific areas within your niche market that your visitors may want to know more about and create a list of “categories” for all the topics that you plan to publish content about.
For example, if you run a travel agency, your categories could be organized into topics such as: “business travel”, “adventure travel”, “exotic destinations”, “holiday packages”, “hotel accommodation”, “travel accessories”, “cruises”, “airfare discounts”, “America,” or any category of travel-related services your business offers.
Aim to create an initial list of about 3 – 12 categories. You can always add more categories to your site later on.
Site Category Tips:
Tip #1: WordPress Makes Managing Categories Easy
WordPress provides two commonly used ways of grouping and organizing content on your website or blog (WordPress refers to these as taxonomies): “categories” and “tags”.
WordPress gives you great control over managing your categories. It also lets you easily create new categories and assign your posts to different categories to help keep your content organized.
Use WordPress To Easily Manage Your Categories
Tip #2: Categories Can Increase Your SEO
Using the right keywords in your category names helps to increase your website’s SEO rankings.
WordPress lets you easily create search engine-friendly URLs that include your categories as keywords (great for search engine optimization, so keep this in mind when thinking about your category topics …
Use WordPress Categories To Improve Your SEO
Tip #3: Categories Help To Improve Site Navigation
Categories help users find content on your site more easily.
WordPress turns each category you create into a searchable webpage.
This lets your visitors search for all posts published under that category in one place …
WordPress Categories Can Improve Your Site’s Navigation
Step 7 – Plan Your Content Strategy
Define Your Content Strategy
Now that you have researched your keywords and added a list of categories, the next step is to plan your content strategy.
You need content for your “static” website pages (e.g. your “About Us” page, legal pages and your products or services description pages, and you will also need content to publish regularly on your site.
Tips For New Website Owners:
Tip #1: Your “Static” Web Pages
Make sure that you have content for all of your “static” website pages already written before you begin building your website, especially if you plan to get someone else involved in the process. This will help you avoid additional costs caused by delays or unpreparedness.
Here is a basic checklist of the content you will want to have already prepared before you start building your new website:
- Business name and brief description of your business.
- “Main Page” content.
- Content for your “About Us” page.
- Content for your “Products/Services” page(s).
- Your main service/product categories.
- Contact Details (e.g. business address, email, telephone numbers)
- Images (e.g. stock images, etc.). Image formats = .jpg, .png or .gif.
- 2 – 3 initial posts to be used as “seed content” for your site (saved in Word document or plain text file).
- List of all external links and additional contact details to be included in your site (e.g. “Vendors”, etc.
- Additional media or downloadable content (e.g. promo videos, PDF reports, price lists, etc.)
- Also, ensure that all URLs you plan to add to your website are working and all other details like spelling, phone numbers, etc. are correct.
Tip #2: Create A List Of Web Content Ideas
Here is a “quick” method you can use to help you begin writing a list of content topics for your site.
Take each of your keywords and turn those into topics for web content that you will create.
You can also easily write an article about any of the topics listed below:
- Featured product
- The people in your company – who are they and what do they do
- The latest industry news – what’s big news in your industry right now?
- A business event you plan to attend
- “How to” tips for clients
- Staff training
- What area of your business could you educate prospects about to help overcome objections?
- What problem do you or your services help your customers solve?
- What reviews can you provide to help more prospective customers buy from you?
- What are common FAQs you get all the time from visitors and prospective customers?
- etc …
Once you have a list of content topics, continually add to your list.
Tip #3: Learn Ways To Never Run Out Of Content Ideas
We provide our clients and subscribers with comprehensive training email on how to develop a content marketing strategy, how to promote your business with content, and ways to never run out of web content ideas.
The “Infinite Web Content Creation” email training series is specially designed for WordPress website owners and covers the following aspects of the content creation process:
- Creating An Effective Web Content Strategy
- Content Writing Tips
- Effective Copywriting
- WordPress Content Posting Guidelines
- What To Write About
- How To Outsource Your Content Writing
- Time-Saving Content Creation Methods
This is the end of Section Two
To keep reading this article, click on the link below:
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