Are you missing out on business because of a poorly-built website? A poorly-built web site can lose you prospective new clients and cause more turmoil than you can handle.
In a world where attractive design matters, how your website looks can play a significant role in the success of your business. Your website may be the first thing that your web visitor sees and this could affect their purchasing decision.
We do it online. Even if it’s only just preliminary research, we may jump online and go visit someone’s site before taking the next step.
Now, try to see things from your prospect’s point of view. How does your web presence appear to visitors? Does it invite people to come and explore things further, or does it make people hesitant and cautious about what to do next?
What prospective buyers see “above the fold” (i.e. what you first see in your screen) is only the tip of the iceberg. There is so much more than can influence your web visitors’ perceptions and their purchasing decisions.
Let’s review some key design problems that can affect your website:
Web Design Problems
Common web design problems that can affect your prospect’s perception of your site include some or all of the following:
- Color – Bad color combinations affect your results. This also applies to using text and background color. There are methods that can help you select web colors correctly and even safe web colors to ensure that the palettes you decide on will display consistently across various mediums. If in doubt, seek the services of a web design professional.
- Design Elements – Web pages that contain unappealing, outdated or just plain hard to read fonts can result in users quickly losing interest in off your site. Visitors can also be affected by careless inconsistencies in the design elements or excessive use of design elements.
- Layout – How you lay out your pages can have a significant impact in how users navigate around your site. Layout considerations also include where your navigation items, links and other useful objects.
- Responsiveness – As websites are now viewed by various devices with different-sized screens and browsers, it’s important that your website’s design be fully responsive. If your website does not resize automatically to display your information on all devices, browsers and platforms, you may incur significant business opportunity losses.
Common website functionality issues include the following:
- Frequent errors – A huge turn-off for users is arriving on a website where some hyperlinks don’t work, videos can’t play and graphics aren’t showing. Subpar functionality is no longer acceptable in a website, especially when you are trying to come across professionally. Your website reflects your business. It’s vitally important therefore, to ensure that all your links, videos and images remain working all the time. In some cases, problems could be caused by factors like your web hosting, or they may even be unbeknownst to you, but it’s important to make sure that remain proactive and that you attend to all problems as soon as possible.
- Feature limitations – If your business provides visitors certain functionalities, then make sure that these features are not limited. For example, if you plan to sell goods or services on your site, make sure that you provide visitors with full e-commerce functionality that allow them to select and add products to a shopping cart, use discount coupons, complete purchases using credit card or PayPal, receive purchase notifications, receipts and email confirmations, etc.
Poor User Experience
Invariably, where your business suffers most noticeably because of a poorly-designed web site is the “user experience”.
An unpleasant user experience can leave a bad taste in visitors’ mouths and lead to sharing their dissatisfaction across social media, forums, review sites, comments, etc ….
Typical problems that can lead to a bad user experience can include the following:
- User Friendly – Your site needs to be easy to use and easy to navigate. Information about your products and services should be easy to locate. Your customers want user-friendly features and they want to find things quickly and without disappointment. Make your content searchable and if you plan to add downloadable information to your site (e.g. presentation slides), make sure that users are given instructions on how to download and access your information.
- Organized – If your site content isn’t organized and user-friendly, you run the risk of losing not only potential buyers but existing clients as well. Providing features such as search engine-friendly links, product and service categories and sections where related content can be easily found can provide users with an enjoyable user experience.
- Stimulating Features – Visitors stick around on sites that are easy to use, well organized, and that are eye-catching. This means achieving a balance between attractive, modern web design and compelling content that engages your users. For example, draw attention to hyperlinks pointing to product pages by inserting beautiful photos or illustrations beside well-written descriptions. This can be very effective and will help you improve not just the user experience on your website, but can also lead to more sales and conversions.
- Interactive Features – Another area that helps customers decide to stick around on your site is providing interactive features that engage customers, like allowing them to comment on, share, like, download and recommend your content, interact with your support staff via a responsive help desk, support forum, live chat, schedule appointments, make reservations, etc … Additionally, you want users to navigate quickly around your website and access your data without waiting around for content to load, so site speed optimization is important.
As the above shows, there are many areas that can contribute to a poor user experience and negatively impact your business success online. If your site isn’t designed in a user-friendly way, you run the serious risk of not only losing prospective paying clients, but also some of existing clients as well.
Now … what if you have arrived on our website because you currently have an existing website with design issues that may be affecting your business?
First, keep in mind that getting a website overhaul can take time and can be somewhat costly depending on the problem and what kind of website you currently own, especially if it requires changing a lot of web code.
If you are currently in the process of getting a new website developed or redeveloping an existing website, then we highly suggest that you consider using WordPress.
We currently share more information about the benefits and advantages of WordPress on this site, but here are just some of the things to keep in mind about why you should seriously consider using WordPress:
Themes – Instant Website Design
WordPress themes are unique web site design template systems that allow you to immediately change the look and feel of your entire website without affecting the site’s content or modifying any of the underlying site functionality.
There are thousands of professional themes built for WordPress available that can be downloaded. Many of these are either free of charge, or they are extremely affordable, saving you hundreds of dollars on the cost of web design.
Most themes for WordPress are responsive and provide users with customizable features for changing design on your website like the color, template elements like headers and footers, page layouts and more. This is just one of the many things that make WordPress such a great tool for helping you achieve a design for your website that works for your business.
You can learn about WP themes here: [LINK TO ARTICLES ON THEMES]
Plugins – Virtually Unlimited Functionality
Another great reason to build your site using WordPress is that WordPress gives site owners modular features through add-on applications called “plugins.”
Plugins, like WP themes, integrate easily with your site to provide you with almost unlimited new functionality.
Earlier in this post we talked about areas like subpar functionality and feature limitations as part of the reason why a poorly built website can lose you potential clients.
Plugins can help you overcome these problems quite easily. If there is a functionality you would like integrated with your site, just install a plugin that will do what you need to get things done.
Need a plugin that will notify you immediately about any issues with your site such as hyperlinks not working, videos not playing, pictures that are missing or even tell you if your whole website is down? No problems … there are plugins that can help you fix that, or let you know about issues so you can take immediate corrective action!
Want a plugin that will let you turn your website into an online store or provide you with a complete e-commerce business solution? Again, no problem! There are several plugins that will help you sell goods or services on your site and provide your visitors with full e-commerce functionality that allow them to easily choose and add products to a cart, enter discount codes, order with credit card or PayPal, receive purchase notifications, invoices and confirmations, etc.
And just like themes, there are thousands of useful WordPress plugins that you can install on your site for free, or are extremely affordable and will save you thousands of dollars on the cost of web development.
You can learn more about WP plugins here: [LINK TO ARTICLES ON PLUGINS]
WordPress – An Engaging User Experience
In addition to being able to address issues caused by a poorly-built web site, WordPress can also help you create a great user experience for your visitors.
WordPress provides beautifully-designed and exciting themes that cover all types of uses and plugins that allow visitors to connect, engage and interact with you. With the right combination of a WordPress website, WordPress themes and plugins, plus great content, you can create a a highly interactive user experience that will keep them coming back again and again.
As stated earlier, consumers do research online before they make a purchasing decision. If your website isn’t designed to provide your visitors with a rich user experience, they will not return and simply move on to another business with a better website and better website experience.
Hopefully now you have a better understanding of issues that can affect your web site and how WordPress can help you get better results online. To learn more about using WordPress please see our related posts section.
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Disclaimer: We are not associated with WordPress or any of the WordPress-related products written about on this site. We may derive a financial benefit from sales of products advertised, reviewed or linked to from this site. All details used in this review have been sourced from the plugin’s own website and websites that provide Premium WP Services